I spent 2.5 years building Brainfood, solo. I urge you to find a co-founder.

“If you want to go fast, go alone. If you want to go far, go together.”

Brainfood was my fourth startup in the past 10 years. It was nothing short of a phenomenal journey and I still learned volumes. Lacking a co-founder turned out to be a major variable, and I’d love to give you four reasons to not go it alone.

1. You’ll never be the best at everything.

As a designer, I was naturally consumed by product. We shipped over 50 iterations of Brainfood but neglected distribution until it was too late. A co-founder who could sell would’ve been a game-changer.

You’re probably a phenomenal designer, engineer, product person, or marketing genius. But the chances are, you’re not all of the above. Finding a co-founder who complements your strengths can allow you to go twice as far, twice as fast.

2. You’ll never have enough time.